Now a days usability (UX) is one of the most important quality criteria to have in every application. A well designed application that focuses on ease of use of end user can only survive in this competitive world and convert users to customers. But the Designers today are more worried about the looks, how clean and attractive is the site rather than focusing on enhancing user experience.
I believe UI is part of UX but design alone will not improve user base, sales, competition unless it’s not focused on improving user experience.
I was working on one of the testing project. My client’s website looked stunningly attractive. Aesthetically pleasing front page UI was enough to attract users. The website talked about their business model and work done in past for various clients. The front end design to some extent fulfilled the business idea.
But their contact form was almost invisible. Though it was inheriting the website theme but was impossible to figure it out easily. Definitely, any pair of human eyes would fail to notice its existence. Now, Users are always multi-tasking when viewing the webpage. So, the chances of overlooking important things are always high.
The Contact Form in discussion here had worst user experience. Entered details in the fields had dark grey font color over black background. It is impossible for end user to review the form before submitting because user has to click on each field to read entered data otherwise not visible.